29: Adalaisa Soy, Art Director

Adalaisa Soy is an Art Director from Barcelona, Spain.

Adalaisa Soy

Adalaisa Soy

You can find her here:
Website: www.adalaisasoy.com
E-mail: info@adalaisasoy.com
LinkedIn: https://www.linkedin.com/in/adalaisasoy
Facebook: https://www.linkedin.com/in/adalaisasoy
Instagram: https://www.instagram.com/adalaisasoy

  1. Hi Adalaisa, tell me who you are and what do you do as a freelancer?

Hi! My name is Adalaisa Soy, I live in Barcelona, I’m Art Director and currently I work as a freelance.

  1. How long have you been working as a freelancer now?

Since I finished my studies I have always done some freelance work but since a little more than a year, I left my work as an Art Director in a Barcelona Agency and now I work as a freelance legally.

  1. Why did you decide to become a freelancer? Did you think about it for a long time or did your decision come suddenly?

I thought about it for a long time. I worked a lot and in many places, in bad conditions and extensive hours but I was learning things and the environment helped me to grow. Over time, the stress was increasing and didn’t learn anything, only solved problems. I decided that if I didn’t want to get depressed, I needed a change and although in Spain it is difficult to be freelance, I decided to leave the work in agency.

  1. What is your competitive advantage, which makes your clients hire you?

I think many things are done but I am not a crack at any specifically. I don’t know if it is good or if it is bad. I suppose that for some things it is good and for others it isn’t. I have done all kinds of work, but what I have done more are advertising campaigns. I also like typography, packaging, digital retouching, photography, illustration, motion…

  1. Who are your competitors? What do they have that you don’t?

I think that some clients who see my website they aren’t clear what do I do. I guess specialized people are easier to find if you are looking for something specific.

  1. Are there a lot of freelancers in your business?

At the moment it’s just me and I work from home. If the thing works, I would like to have a small farm, but for now it is impossible.

  1. What do your clients expect from you?

I guess like all customers, be happy with the result. A job, easy, fast, profitable and professional.

  1. Who are your typical clients?

Most are agencies that have a lot of work and need outside help because they have many projects.

  1. How has your business changed over time?

I have been a freelance for a very short time. What I do see is that if I work well, the client returns.

  1. How did you gain your first customers?

Most of the freelancers I’ve got are thanks to people I’ve worked with and they liked my work.

  1. John Wanamaker said: Half the money I spend on advertising is wasted; the trouble is, I do not know which half. Do you gain your clients by advertising or in another way?

Those who I win without help, are thanks to social networks of graphic designers.

  1. The best marketing move, you’ve done?

I haven’t spent much time marketing.

  1. The biggest marketing challenge that you deal with?

I guess mine.

  1. Do you hire outsourcing service providers for services, which you believe are a waste of your time?

I think there are steps you can skip, but there are also very good and necessary providers.

  1. How does your typical working day look like? What do you do when you are not working? How many hours/days per week are you working?

My work isn’t very routine. I can work 4 days in a row, 12 hours a day or not working in 4 days. It is very unstable. But it allows me to enjoy things that I couldn’t before.

  1. Which books would you recommend to freelancers?

Whatever it makes you laugh and disconnect from everything.

  1. What is your current inspiration that drives you in the business?

My inspiration is your own motivation, to fight for what you love.

  1. What would you do differently if you would start again?

I would have saved more money and I would have done it before.

  1. What would you advise someone who has an idea, but no money?

Look for people who like that idea and have money.

  1. What was the best business advice you received?


  1. Do you have an online resource which you use regularly? Which one?

Stock photos, vectors, templates…

  1. What do you often dream about when you’re not working?

Many things, with singing, dancing, drawing, traveling…

  1. The place where you find your peace?

On the beach, I live very close and whenever I have a bad moment I try to go to disconnect.

  1. Top 3 mobile apps on your smartphone?
  • Instagram
  • Facebook
  • Pinterest
  1. What do you do in your free time?

I have an old Vespa and I like to travel with my scooter. I also like to draw, dance, go to the gym, sing and listen to music, there are few things I don’t like to do.

  1. Your last vacation?

I think more about the next ones. In August I’m going to go to Africa for two weeks and I’m very excited.

  1. Business plans for the future?

I would like to dedicate more to advertising spots and create typographic projects.

  1. Your plans for the future?

My plans, will get to live with a freelancer and enjoy life to the fullest.