Amy Kilvington is a copywriter and content marketing specialist, based in North Yorkshire in the UK.
- Hi Amy, tell me who you are and what do you do as a freelancer?
I am a freelance copywriter and content marketing specialist. I’m based in North Yorkshire in the UK, and work with clients all over the country.
- How long have you been working as a freelancer now?
I started my freelance career in September 2015, so it’s been over 2 years now.
- Why did you decide to become a freelancer? Did you think about it for a long time or did your decision come suddenly?
I’d been toying with the idea for a while, and after a couple of unhappy months at my previous employer, I decided it was time to take the plunge and set up by myself. It’s the best decision I’ve ever made!
- What is your competitive advantage, which makes your clients hire you?
I offer a full suite of content solutions, rather than simply writing copy for websites. This means I can help clients with their whole digital marketing strategy, including branding, social media, PR and link building. My clients aren’t simply hiring a freelance writer, but a digital marketing expert.
- Who are your typical clients?
I work with a wide range of clients in different industries, including Engineering, IT, jewellery, fashion, health food and homeware. I also partner up with marketing agencies if they have a requirement for additional content support. This means I often get to work on big projects with huge brands.
- How did you gain your first customers?
My first client was actually a friend. He was in the middle of a big web design and development project, and needed 15 blog posts creating for the launch of the website. After completing the work, I realised how much I enjoyed freelancing and how it was a viable career for me.
- John Wanamaker said: Half the money I spend on advertising is wasted; the trouble is, I do not know which half. Do you gain your clients by advertising or in another way?
Most of my clients are gained through referrals. I love it when a new client gets in touch and tells me that I’ve been recommended to them. The rest of my clients have found me through LinkedIn, and I’ve also approached one or two myself. I’ve never spent a penny on advertising!
- How does your typical working day look like? What do you do when you are not working? How many hours/days per week are you working?
My working days really vary. For instance, this week I spent Monday morning at meetings with a new client, followed by an afternoon at my desk at home. On Tuesday I worked on-site with another client, and Wednesday was spent working at home. On Thursday I hosted a workshop at a digital agency, and on Friday morning I decided to work from a local coffee shop, before giving myself the afternoon off! Every week is different – some weeks I work for 70+ hours, and others for less than 12. It always depends on the season and how much money clients are wanting to spend.
- What would you advise someone who has an idea, but no money?
I started my business with very little money – just enough to tide me over for a couple of months. The nature of my work means I have very few overheads, so no capital was required. However, if your business idea requires quite a lot of money in order to take off, it will probably be worth saving up for a while, or looking for investment elsewhere. Money (or lack of money) should never prevent you from following your dreams, but there’s no denying it plays a big role in business.
- What was the best business advice you received?
“Keep doing what you’re doing until you wake up one morning, and you’re bored. That’s when you know it’s time to do things differently.”
- The place where you find your peace?
A number of different places, like when I’m surrounded by my closest friends and family, when I’m chilling at home with a nice glass of wine, and when I’m running.
- Top 3 mobile apps on your smartphone?
Spotify, Instagram and Google Maps!
- Your plans for the future?
I’m hopeful that I’ll be freelancing for the rest of my career, but I’m also aware that opportunities come in different shapes and sizes, and I should never say never. I think it’s important for everyone to just take every day as it comes, and make sure you’re enjoying your life and your work. The minute it stops being fun (or you’re bored!) it’s time to make a change.