6: Ana de Macedo, multimedia experimentalist

Ana de Macedo is a young multimedia experimentalist from Lisbon, Portugal, with unlimited imagination.

Ana de Macedo

Ana de Macedo

You can find her here:
E-mail: aninhas.demacedo@gmail.com
Facebook: https://www.facebook.com/AnaDeMacedo
Linkedin: https://www.linkedin.com/in/ana-de-macedo/
Instagram: https://www.instagram.com/ana__macedo/ #anamacedo

  1. Hi Ana, tell me who you are and what do you do as a freelancer?

Hi! I’m a multimedia experimentalist, i explore various digital mediums including art photography, videography and visual anthropology on which I completed my masters degree. I use mostly digital photography and video as a creative freelancer.

  1. How long have you been working as a freelancer now?

It really began as a passion for arts and the digital world of computers.

  1. Why did you decide to become a freelancer? Did you think about it for a long time or did your decision come suddenly?

As I mentioned it was a gradual process as i always experimented with artistic and poetic mediums of self expression.

  1. What is your competitive advantage, which makes your clients hire you?

The Social capital, as mentioned by PIerre Bourdieu makes a difference of course in terms of access to funds.

  1. Who are your competitors? What do they have that you don’t?

We are transitioning from a competitive paradigm to a collaborative one, i am mostly operating in terms of collaborations and partnerships.

  1. Are there a lot of freelancers in your business?

There are many people in any business, yet everyone is unique.

  1. What do your clients expect from you?

Creative style, visual impact and media strategy.

  1. Who are your typical clients?

Part of social networks.

  1. How has your business changed over time?

Different opportunities are a constant, so everything is always changing!

  1. How did you gain your first customers?

Mostly using social media to exhibit my creative works that i create out of personal passion.

  1. John Wanamaker said: Half the money I spend on advertising is wasted; the trouble is, I do not know which half. Do you gain your clients by advertising or in another way?

I did a bachelors degree in communication and advertising and it is now an almost obsolete paradigm because it is publicly felt as an invasion most of the time. The trick is to persuade considering the needs of real human beings, not just as ‘clients’. Humanism is very important nowadays.

  1. The best marketing move, you’ve done?

I think it’s still to come!

  1. The biggest marketing challenge that you deal with?

The instability of being a freelancer is sometimes hard because i mostly travel alot and there are very different challenges to be met each time. That’s the challenge and the adventure of freelancing.

  1. Do you hire outsourcing service providers for services, which you believe are a waste of your time?

I usually use persuasion to get things done in collaboration with people.

  1. How does your typical working day look like? What do you do when you are not working? How many hours/days per week are you working?

Very unpredictable. Sometimes you work nonstop for days, others you don’t have work.

  1. Which books do you recommend to freelancers?

Propaganda, Tragedy and Hope.

  1. What is your current inspiration that drives you in the business?

System subversion in new media art.

  1. What would you do differently if you would start again?

I would invest more in promoting myself.

  1. What would you advise someone who has an idea, but no money?

Promote yourself without fear or shame. Show your talent to the world.

  1. What was the best business advice you received?

Authenticity and integrity as modus operandi.

  1. Do you have an online resource which you use regularly? Which one?

I regularly use social media platforms.

  1. What do you often dream about when you’re not working?

Traveling the world.

  1. The place where you find your peace?

By the sea.

  1. Top 3 mobile app on your smartphone?

Instagram, camera+ , skype

  1. What do you do in your free time?

Spa, swimming, beach, reading, researching, watching videos and cinematic creations.

  1. Your last vacation?

Carnival in Venice, Italy.

  1. Business plans for the future?

New exhibit coming up.

  1. Your plans for the future?

More consistent self expression and experimentalism.

Ana’s work and references: