John Brewer is a Copywriter from Paradise Point, Queensland, Australia.
- Hi John, tell me who you are and what do you do as a freelancer?
I am a freelance copywriter.
- How long have you been working as a freelancer now?
As a copywriter, about eleven years.
- Why did you decide to become a freelancer? Did you think about it for a long time or did your decision come suddenly?
I have always been self employed as a builder since the age of twenty so the transition to a freelance writer was a natural progression.
- What is your competitive advantage, which makes your clients hire you?
Because of my business experience over many years I am a natural choice for many businesses.
- Who are your competitors? What do they have that you don’t?
There are many other copywriters out there but I don’t see them as competition.
- Are there a lot of freelancers in your business?
There are millions but few highly trained like myself.
- What do your clients expect from you?
Quality content delivered within deadlines.
- Who are your typical clients?
Building and construction industry, accountants and many other small to medium businesses.
- How has your business changed over time?
It gets better with new clients coming on board from different niches.
- How did you gain your first customers?
Approached people I knew.
- John Wanamaker said: Half the money I spend on advertising is wasted; the trouble is, I do not know which half. Do you gain your clients by advertising or in another way?
All my advertising is free. Many prospects and leads come from reading my articles and blog posts.
- The best marketing move, you’ve done?
- The biggest marketing challenge that you deal with?
Finding quality clients.
- Do you hire outsourcing service providers for services, which you believe are a waste of your time?
I do most everything myself.
- How does your typical working day look like? What do you do when you are not working? How many hours/days per week are you working?
I start at 4am every morning, not because I must, but because I am very passionate in what I do.
I have fun and enjoy life.
It varies considerably…it is completely up to me.
- Which books would you recommend to freelancers?
There are many great books out there so it is hard to say which are best. Part of my passion is motivating and helping people succeed. I have written an eBook for my followers to achieve similar results to me. My book: “Quick Success for Struggling Copywriters: …Who Lack Confidence and Experience “-This book is written for struggling copywriters to get their writing skills and business off to a flying start. But this system can also work for any online business. It is packed with useful information to really boost your business even if you are shy or inexperienced.
- What is your current inspiration that drives you in the business?
I am very passionate with my writing and I also enjoy seeing others succeed.
- What would you do differently if you would start again?
Stop procrastinating and just go out there and do what it takes to run a successful the business.
- What would you advise someone who has an idea, but no money?
Just do it. If it will cost a lot of money to get started you need to find someone with the same passion as yourself. If you want to be a freelancer there are many free resources out there. Start small and slowly build it up.
- What was the best business advice you received?
Get started and the rewards will follow.
- Do you have an online resource which you use regularly? Which one?
- What do you often dream about when you’re not working?
Living a life of complete freedom and helping others achieve the same result.
- The place where you find your peace?
In the mountains.
- Top 3 mobile apps on your smartphone?
Don’t use them.
- What do you do in your free time?
Too many things to list here but tramping, travelling and swimming rate highly.
- Your last vacation?
New Zealand. We travel a lot as it is easy to take our business with us.
- Business plans for the future?
Find higher paying clients.
- Your future plans?
My wife is a freelance writer as well and we wish to travel more as we write.
John’s work and references: