Juan Poveda is an audiovisual producer from Murcia, Spain, a star wars fan and travel lover.
Twitter: https://twitter.com/TwinFreakStudio and https://twitter.com/JAPoveda
- Hi Juan, tell me who you are and what do you do as a freelancer?
Hi! I’m a star wars fan, travel lover and bad soccer player with 28 years old owner of a 2 years young company. I work with my brother, and we make fiction, videoclips, advertising and documentaries.
- How long have you been working as a freelancer now?
Three years now, 1 on my own and 2 with my brother Pedro in Twin Freaks Studio.
- Why did you decide to become a freelancer? Did you think about it for a long time or did your decision come suddenly?
The idea came when I finished my studies. I think about my future and what I wanted to do… And I thought this was the best way to do what I like to do.
- What is your competitive advantage, which makes your clients hire you?
We are a young company and we try to do our work in a different way. We think that the best way to improve is to try to do risk works, to push our ideas to the limits of the budget.
- Who are your competitors? What do they have that you don’t?
In most of the cases, we don’t call them competitors. They are mostly collaborators. We try to hire them when we need an extra hand and they do the same. If they have a different camera or equipment, this is good for us too.
- Are there a lot of freelancers in your business?
Yes, every year there are more, because the cameras and equipment is cheaper, so more people can buy and work with great quality.
- What do your clients expect from you?
To reach to the deadline in time and with great quality.
- Who are your typical clients?
Medium and big companies in search of a new way to be visible to their potential clients.
- How has your business changed over time?
Mostly in the quality of the cameras and equipment. Every year we can see new advances for less money.
- What are the pros and cons of working with brother?
All is good, because we have been playing together for all our lives, so this is almost the same. We love what we do, so it is like playing (with more expensive toys).
- How did you gain your first customers?
I think they was a contact my brother got from his previous work. They saw his potential and ask him to do a video for them.
- John Wanamaker said: Half the money I spend on advertising is wasted; the trouble is, I do not know which half. Do you gain your clients by advertising or in another way?
The thing about the money in advertising is to know what your client is and try to reach them in the right channel. For that, we are in differents social networks to show the companies what we can do and how we can help them.
- The best marketing move, you’ve done?
Maybe it was a documentary about the music industry in our state. It had a lot of publicity and gave us a name in our Region.
- The biggest marketing challenge that you deal with?
Every new work, because we try to give the right channel and ideas to give the client the best opportunities.
- Do you hire outsourcing service providers for services, which you believe are a waste of your time?
Yes, sometimes because we don’t have enough time, sometimes because is better to do it for the quality of the product.
- How does your typical working day look like? What do you do when you are not working? How many hours/days per week are you working?
If there is editing work, I go to our office by bike and I spend over 8 hours a day (sometimes more, sometime less). If there is a shooting, It’s different in every case. This is one of the good things of our work.
- Which books do you recommend to freelancers?
It depends of the field. If the freelancer want to became a filmmaker (like us, step by step) I recommend Rebel without a crew, by Robert Rodriguez. It teaches that you don’t need to have a lot of money to start and get in the business.
- What is your current inspiration that drives you in the business?
Most of the times, companies in which I worked that continue to grow with good ideas and great workers.
- What would you do differently if you would start again?
I don’t know… we are almost starting, maybe in one or two years I can answer this question 🙂
- What would you advise someone who has an idea, but no money?
To start without complexes. We started this way, and I think is the best thing to do without money even if the equipment has bad quality or doesn’t exist. With a camera, a computer and a few friends, you can do what you want.
- What was the best business advice you received?
I don’t remember to receive an advice… We started without thinking and we are confronting every challenge one by one everyday
- Do you have an online resource which you use regularly? Which one?
Yes, it’s the best way to see the trending advertisers, info about creators, movies, work… And it’s a good way to find possible international collaborators in fiverr or other similar webs.
- What do you often dream about when you’re not working?
In my personal life, I would love to travel more and far, and not only twice a year.
- The place where you find your peace?
The cinema, when I go alone.
- Top 3 mobile app on your smartphone?
Google Drive for work, ProShot to make pictures for the company social media and iVoox to listen the newest podcast about cinema, spots, communication…
- What do you do in your free time?
2 or 3 times a week I play soccer with my friends and the rest of the time I read or I try to be on time with the best series, like ‘The Leftovers’, ‘Silicon Valley’…
- Your last vacation?
Last summer I traveled to USA, mainly California, for almost 2 weeks. The travel of my life.
- Business plans for the future?
We want to keep growing, making bigger videos for bigger companies, keep learning from our collaborators and make, someday, a feature debut.
- Your plans for the future?
I want to stay like this. Enjoying my work and my life out of work.
Juans’s work and references: