Lali Alvarez is a freelance photographer from Barcelona, Spain.
You can find her here:
- Hi Lali, tell me who you are and what do you do as a freelancer?
Hi, I’m Lali Alvarez from Barcelona and I am a photographer, mainly in press, but also in wedding photo shoots.
- How long have you been working as a freelancer now?
Between 1 and 2 years.
- Why did you decide to become a freelancer? Did you think about it for a long time or did your decision come suddenly?
I became a freelancer because the companies I worked for required to. In this profesional sector it’s difficult to do something else.
- What is your competitive advantage, which makes your clients hire you?
Well, I’m relatively new in this profession and I’ve only worked for companies, not for particular clients yet. I think I’m a passionate about photography, I love learning every day about everything related with this art. I’m also responsible, humble, and willing to accept criticism and I also learn fast.
- Who are your competitors? What do they have that you don’t?
My competitors are my work colleagues, but I don’t consider them as a competitors, I’ve learnt a lot from them and their experience. If I had to tell something that I don’t have, it would be more experience. And maybe a better equipment.
- Are there a lot of freelancers in your business?
Yes, in my business hardly everyone is freelancer.
- What do your clients expect from you?
Quality, immediacy (especially in press), kindness, possibility of review and constant feedback.
- Who are your typical clients?
My clients are a local press company, and a wedding reports company.
- How has your business changed over time?
I can’t tell too much about it because I am quite new on it.
- How did you gain your first customers?
I gained my first costumers through the companies I work for. I started in this companies searching a lot, asking and showing interest.
- John Wanamaker said: Half the money I spend on advertising is wasted; the trouble is, I do not know which half. Do you gain your clients by advertising or in another way?
Now, I’ve done my first portfolio https://lali-alvarez-photography.dunked.com/ and I really expect that it would be worth and that it would attract new clients to my work.
- The best marketing move, you’ve done?
Same answer to the previous question.
- The biggest marketing challenge that you deal with?
I can’t answer.
- Do you hire outsourcing service providers for services, which you believe are a waste of your time?
No I don’t.
- How does your typical working day look like? What do you do when you are not working? How many hours/days per week are you working?
My typical working day in press is go up and down documenting every single event and fact that is noticiable followed by sending the most relevant images to the journalist in order to add this images to the notice in web and in social networks. After that, I go home and I select and prepare the images to put them in web as a galleries. In the wedding reports company I work as a producer assistant and second photographer. I mainly organize the tempos of the wedding day, guide the couple in every step of the report and take pictures in order to support the principal photographer. Then I do postproduction work with this images and send it to the company.
- Which books would you recommend to freelancers?
Books about artists or professionals related to their job and manuals about their profession.
- What is your current inspiration that drives you in the business?
My family has a large trajectory in photography, my grandfather was a very passionate amateur photographer who works in anagogic photography and has his own laboratory and tract himself the pictures with different techniques. Also my father and sister has a lot of interest in photography. I started observing them and I did some photography courses, and with all this inputs I started having knowledge about famous photographers and artists and I started to be an amateur photographer too.
- What would you do differently if you would start again?
I had studied seriously the art of photography before, in some recognized school that gives me the opportunity of start as a profesional photographer before, and that allows me being deeply in touch with photography. I have done this, but maybe later than I liked to.
- What would you advise someone who has an idea, but no money?
That don’t give up and tried to talk with someone that maybe could have resources, and search and search the way to materialize his idea.
- What was the best business advice you received?
That you never has to stop learning, and the importance of being surrounded by the best and learn from them everything you can. Don’t be afraid of ask and never stop being curious, and being also humble.
- Do you have an online resource which you use regularly? Which one?
Domestika, dzoom, youtube.
- What do you often dream about when you’re not working?
I dream about getting more job opportunities as a photographer, about a better world, about the places in the world I would like to go.
- The place where you find your peace?
In front of the sea or surrounded by nature.
- Top 3 mobile apps on your smartphone?
Instagram, Photo Tools.
- What do you do in your free time?
Travel, go to the mountain, play guitar and bass, listen to music, read, watch tv series and films.
- Your last vacation?
- Business plans for the future?
Improve professionally, get better equipment, find more job opportunities that allow me work only in photography and be self reliant with it.
- Your plans for the future?
Get more self reliance, travel as much as possible, improve professionally.