Lejla Imamovic Is a Graphic & UI/UX designer from Bosnia and Herzegovina.
- Hi Lejla, tell me who you are and what do you do as a freelancer?
Ola! Lejla is visual artist skilled in UI/UX, advertising and overall graphic design.
- How long have you been working as a freelancer now?
Approximately 4 years.
- Why did you decide to become a freelancer? Did you think about it for a long time or did your decision come suddenly?
It all started during the college. I attended various startup events and gained connections that helped me find a job as a freelancer.
- What is your competitive advantage, which makes your clients hire you?
At university, we covered various fields of design – illustration, typography, packaging, motion graphics, 3D design and digital marketing. I count these skills as an advantage because I refer to myself as a full stack designer. Although UI/UX design is what I prefer but all work is good work.
- Who are your competitors? What do they have that you don’t?
My competitors are other freelancers with similar skillset.
- Are there a lot of freelancers in your business?
Yep, design market is quite competitive. But I think there is job for everyone.
- What do your clients expect from you?
It depends on the client. Small amount of clients know what they want. So for them time management is crucial. Others don’t exactly know what they want, so the main thing is to figure out their expectations.
- Who are your typical clients?
- How has your business changed over time?
It developed over time. Skillset changed as well because UI/UX is not what I used to do at the beginning.
- How did you gain your first customers?
Through mutual connections.
- John Wanamaker said: Half the money I spend on advertising is wasted; the trouble is, I do not know which half. Do you gain your clients by advertising or in another way?
Via social media most of the time. LinkedIn helped me a lot. I don’t do much advertising.
- The best marketing move, you’ve done?
My work is my advertising. I’m not big on words so I let my art sells itself.
- The biggest marketing challenge that you deal with?
How to gain more clients from abroad.
- Do you hire outsourcing service providers for services, which you believe are a waste of your time?
No, I don’t outsource at all.
- How does your typical working day look like? What do you do when you are not working? How many hours/days per week are you working?
Right after I get the brief I visualize in my head what I want to make out of it. Then I realize I don’t have that much creative freedom to do as imagined. Design process depends on arrangement with client. I tend to provide client with 3 different concepts. After choosing one, design phase continues. To be honest, I usually finish everything night before deadline.
- Which books would you recommend to freelancers?
Well, I don’t have any specific book to recommend. I can recommend my own notes because I tend to write to myself whenever I do research on some topic.
- What is your current inspiration that drives you in the business?
My love for this type of job. I get upset when I see bad design.
- What would you do differently if you would start again?
I would maybe start earlier in life.
- What would you advise someone who has an idea, but no money?
Just put your idea on paper. Tell your friends/co-workers about the idea.
- What was the best business advice you received?
3 years ago, during local startup event, one man told me to start learning UI/UX design. The rest is history haha.
- Do you have an online resource which you use regularly? Which one?
- What do you often dream about when you’re not working?
Vacation any place but home.
- The place where you find your peace?
Creative surrounding , co-working space.
- Top 3 mobile apps on your smartphone?
- What do you do in your free time?
I play darts.
- Your last vacation?
New Year’s Eve – Croatia/Zagreb.
- Business plans for the future?
Create my own startup/business – art/craft/gift shop (all custom design).
- Your plans for the future?
Live abroad for few years.