Patrycja Kopczyńska is a social media specialist from Bialystok, Poland.
- Hi Patrycja, tell me who you are and what do you do as a freelancer?
I’m taking care of social media communication such as Facebook, Twitter, LinkedIn and other socials. I’m preparing posts, pictures, info graphics and communicate with clients via social media channels.
- How long have you been working as a freelancer now?
I have been working for more than two years now.
- Why did you decide to become a freelancer? Did you think about it for a long time or did your decision come suddenly?
I decided on freelance when I left the corporation. I wanted more creativity in my professional life.
- What is your competitive advantage, which makes your clients hire you?
I can listen and I’m hard working. I am still learning about new solutions in social media.
- Who are your competitors? What do they have that you don’t?
I know there are many freelancers in social media. What are they better than me? I do not know, I do not follow them. But most of us like to share knowledge and experience for example on Facebook’s groups. I appreciate it very much in my work.
- What do your clients expect from you?
Most often conducting communication in social media. Marking the presence on the internet. Interesting content and ideas for promotion.
- Who are your typical clients?
There are no typical clients in my field. That’s why it’s so fascinating .
- How has your business changed over time?
- How did you gain your first customers?
My first customers I gained from the announcement.
- John Wanamaker said: Half the money I spend on advertising is wasted; the trouble is, I do not know which half. Do you gain your clients by advertising or in another way?
I usually look for orders on the internet. And sometimes I’m recommended by my clients or friends , which I highly appreciate.
- The best marketing move, you’ve done?
In the soft marketing I’m dealing with, it’s hard to choose the best of. I like to see the wide reach of the message I make. And if it has the effect of increasing sales – it is a success. But for every industry, it has a different indicator.
- The biggest marketing challenge that you deal with?
Every new client is a big challenge for me, especially that most of my projects I started from scratch.
- Do you hire outsourcing service providers for services, which you believe are a waste of your time?
No, but I’m cooperate with graphics designers sometimes and, often, with sales managers when I’m working for a bigger company.
- How does your typical working day look like? What do you do when you are not working? How many hours/days per week are you working?
Usually I’m spending about 8-10 h at work. As a freelancer I’m working remotely. My typical day? Well, I make myself a coffee, turn on my laptop and start with the news feed. And then I usually have a list of things to do for a particular client.
- Which books do you recommend to freelancers?
“Start from why” by Simon Sinek and “Thinking fast and slow” by Daniel Kahneman. I also love Polish author, Paweł Tkaczyk books, which is my idol, when it comes to brand communication.
- What is your current inspiration that drives you in the business?
The culture of Milennials and their behavior in social media.
- What would you do differently if you would start again?
I wouldn’t change anything. I appreciate the experience gained, even the bad ones.
- What would you advise someone who has an idea, but no money?
I really don’t know. Read “Start from why” ? J For me it was just an idea at the beginning too.
- What was the best business advice you received?
It sounds effusively, but the best advice I’ve heard is to believe in what I do, always.
- Do you have an online resource which you use regularly? Which one?
Yes, I use Pocket and Feedly. And, as I mentioned before, I’m using the advices of other social media geeks from social media groups – Quora, LinkedIn, Reddit, Facebook…
- What do you often dream about when you’re not working?
About love and fame, of course J
- The place where you find your peace?
Lakes – I love to swim.
- Top 3 mobile apps on your smartphone?
Pocket, Feedly, and Messenger, of course J
- What do you do in your free time?
Usually I’m spending my free rime with friends, on concerts (I’m a huge fan of rock and Scandinavian jazz). I love to swim and I read a lot – novels, a bit of chick-lit, biographies (my favorite is about Anna Witour by Jerry Oppenheimer).
- Your last vacation?
Long, long time ago…
- Business plans for the future?
My plans? To do, what I love. I would also like to make a web a better place and educate children in that matter. After Jon Ronson’s “So You’ve Been Publicly Shamed” book I realized that is truly important to teach children how to behave on line. And, in the future, I have some plans for this matter.
- Your plans for the future?
My personal plans for the future are similar to my business plans. I just want to be happy and healthy and do something good.