34: Patrycja Kopczyńska, Social Media Communication

Patrycja Kopczyńska is an social media specialist from Bialystok, Poland.

Patrycja Kopczyńska

Patrycja Kopczyńska

You can find her here:
Facebook: https://www.facebook.com/partycja.kopczynska
Twitter: @Pa1rycja
LinkedIn: https://www.linkedin.com/in/patrycjakopczynska/
E-mail: neotricia@onet.eu

  1. Hi Patrycja, tell me who you are and what do you do as a freelancer?

I’m taking care of social media communication such as Facebook, Twitter, LinkedIn and other socials. I’m preparing posts, pictures, info graphics and communicate with clients via social media channels.

  1. How long have you been working as a freelancer now?

I have been working for more than two years now.

  1. Why did you decide to become a freelancer? Did you think about it for a long time or did your decision come suddenly?

I decided on freelance when I left the corporation. I wanted more creativity in my professional life.

  1. What is your competitive advantage, which makes your clients hire you?

I can listen and I’m hard working. I am still learning about new solutions in social media.

  1. Who are your competitors? What do they have that you don’t?

I know there are many freelancers in social media. What are they better than me? I do not know, I do not follow them. But most of us like to share knowledge and experience for example on Facebook’s groups. I appreciate it very much in my work.

  1. What do your clients expect from you?

Most often conducting communication in social media. Marking the presence on the internet. Interesting content and ideas for promotion.

  1. Who are your typical clients?

There are no typical clients in my field. That’s why it’s so fascinating .

  1. How has your business changed over time?

Social media is a constant change in terms of use. And the same is changing over time, my ways of reaching customers and communication. Freelance work is also a continuous learning.

  1. How did you gain your first customers?

My first customers I gained from the announcement.

  1. John Wanamaker said: Half the money I spend on advertising is wasted; the trouble is, I do not know which half. Do you gain your clients by advertising or in another way?

I usually look for orders on the internet. And sometimes I’m recommended by my clients or friends , which I highly appreciate. 

  1. The best marketing move, you’ve done?

In the soft marketing I’m dealing with, it’s hard to choose the best of.  I like to see the wide reach of the message I make. And if it has the effect of increasing sales – it is a success. But for every industry, it has a different indicator.

  1. The biggest marketing challenge that you deal with?

Every new client is a big challenge for me, especially that most of my projects I started from scratch.

  1. Do you hire outsourcing service providers for services, which you believe are a waste of your time?

No, but I’m cooperate with graphics designers sometimes and, often, with sales managers when I’m working for a bigger company.

  1. How does your typical working day look like? What do you do when you are not working? How many hours/days per week are you working?

Usually I’m spending about 8-10 h at work. As a freelancer I’m working remotely.  My typical day? Well, I make myself a coffee, turn on my laptop and start with the news feed. And then I usually have a list of things to do for a particular client.

  1. Which books do you recommend to freelancers?

“Start from why” by Simon Sinek and “Thinking fast and slow” by Daniel Kahneman. I also love Polish author, Paweł Tkaczyk books, which is my idol, when it comes to brand communication.

  1. What is your current inspiration that drives you in the business?

The culture of Milennials and their behavior in social media.

  1. What would you do differently if you would start again?

I wouldn’t change anything. I appreciate the experience gained, even the bad ones.

  1. What would you advise someone who has an idea, but no money?

I really don’t know. Read “Start from why” ? J For me it was just an idea at the beginning too.

  1. What was the best business advice you received?

It sounds effusively, but the best advice I’ve heard is to believe in what I do, always.

  1. Do you have an online resource which you use regularly? Which one?

Yes,  I use Pocket and Feedly. And, as I mentioned before, I’m using the advices of other social media geeks from social media groups – Quora, LinkedIn, Reddit, Facebook…

  1. What do you often dream about when you’re not working?

About love and fame, of course J

  1. The place where you find your peace?

Lakes – I love to swim.

  1. Top 3 mobile apps on your smartphone?

Pocket, Feedly, and Messenger, of course J

  1. What do you do in your free time?

Usually I’m spending my free rime with friends, on concerts (I’m a huge fan of rock and Scandinavian jazz). I love to swim and I read a lot – novels, a bit of chick-lit, biographies (my favorite is about Anna Witour by Jerry Oppenheimer).

  1. Your last vacation?

Long, long time ago…

  1. Business plans for the future?

My plans? To do, what I love. I would also like to make a web a better place and educate children in that matter. After Jon Ronson’s “So You’ve Been Publicly Shamed” book I realized that is truly important to teach children how to behave on line. And, in the future, I have some plans for this matter.

  1. Your plans for the future?

My personal plans for the future are similar to my business plans. I just want to be happy and healthy and do something good.