Pau Garcia Laita is a filmmaker from Barcelona, Spain.
You can find him here:
- Hi Pau, tell me who you are and what do you do as a freelancer?
Hi, my name is Pau and I’ve been working as a freelance filmmaker for 5 years now.
My job is to provide audiovisual solutions to all kinds of clients, from hotels to international brands, helping them achieve their goals trough short cinematic videos. I also collaborate with other audiovisual companies and agencies.
- Why did you decide to become a freelancer? Did you think about it for a long time or did your decision come suddenly?
It just happened naturally, I started filming my own projects after finishing my degree and quickly became hired to film projects for clients. I just needed some way to invoice them “legally”.
- What is your competitive advantage, which makes your clients hire you?
I think my main clients now are agencies, and the advantage of working with them is being able to reach major brands that otherwise I wouldn’t.
- Who are your competitors? What do they have that you don’t?
I guess we don’t have any direct competition really. It’s just a living market of freelancers that constantly improve and adapt themselves to provide the best quality possible today, but that also includes collaborating with other freelancers, so I can’t consider them competitors.
- Are there a lot of freelancers in your business?
I think it’s a growing industry, specially these days with the opportunities that come with new technologies. But being a freelance in spain is still quite hard, it’s a really complex process to become one and of course not cheap at the beginning.
- What do your clients expect from you?
Usually they want me to apply my style that they have seen in my personal projects to their own goals as a company. So there’s always that dichotomy between what I consider my art and what I consider work.
- How did you gain your first customers?
I gained exposure through one of my personal projects being staff picked by Vimeo. That was like being on the newspaper covers for one day. The video went viral and a lot of clients wanted to work with me via email or facebook.
- John Wanamaker said: Half the money I spend on advertising is wasted; the trouble is, I do not know which half. Do you gain your clients by advertising or in another way?
Not really. I just try my work to advertise me.
- The best marketing move, you’ve done?
Not having to spend money renting a studio since I work from home.
- How does your typical working day look like? What do you do when you are not working? How many hours/days per week are you working?
My filming days can go from 4 to 13 hours straight. But usually I work at home an average of 4 hours a day, depending on the editing work. Of course I don’t know what a weekend or a holiday is.
- Which books do you recommend to freelancers?
Choose Yourself By James Altucher.
- What is your current inspiration that drives you in the business?
- What would you do differently if you would start again?
I would have started to work some years earlier, now I would had more experience.
- What would you advise someone who has an idea, but no money?
To collaborate with other freelancers. Share a studio, share filming gear, share your knowledge, share your Netflix account. It’s about saving that money by borrowing things or paying them between many.
- What do you often dream about when you’re not working?
- The place where you find your peace?
- Top 3 mobile app on your smartphone?
Apple Mail, Itunes Podcasts, Google Maps.
- What do you do in your free time?
Travel and sports.
- Your last vacation?
- Your plans for the future?
Working in the advertising industry as a freelance director of photography.
Pau’s work and references: