10: Pau Garcia Laita, Filmmaker

Pau Garcia Laita is a filmmaker from Barcelona, Spain.

Pau Garcia Laita

Pau Garcia Laita

You can find him here:
web: www.paugarcialaita.com
LinkedIn: https://www.linkedin.com/in/pau-garcia-laita/
Facebook: https://www.facebook.com/paugarciabcn
Instagram: pauglbcn
E-mail: pau.garcia03@gmail.com

  1. Hi Pau, tell me who you are and what do you do as a freelancer?

Hi, my name is Pau and I’ve been working as a freelance filmmaker for 5 years now.

My job is to provide audiovisual solutions to all kinds of clients, from hotels to international brands, helping them achieve their goals trough short cinematic videos. I also collaborate with other audiovisual companies and agencies.

  1. Why did you decide to become a freelancer? Did you think about it for a long time or did your decision come suddenly?

It just happened naturally, I started filming my own projects after finishing my degree and quickly became hired to film projects for clients. I just needed some way to invoice them “legally”.

  1. What is your competitive advantage, which makes your clients hire you?

I think my main clients now are agencies, and the advantage of working with them is being able to reach major brands that otherwise I wouldn’t.

  1. Who are your competitors? What do they have that you don’t?

I guess we don’t have any direct competition really. It’s just a living market of freelancers that constantly improve and adapt themselves to provide the best quality possible today, but that also includes collaborating with other freelancers, so I can’t consider them competitors.

  1. Are there a lot of freelancers in your business?

I think it’s a growing industry, specially these days with the opportunities that come with new technologies. But being a freelance in spain is still quite hard, it’s a really complex process to become one and of course not cheap at the beginning.

  1. What do your clients expect from you?

Usually they want me to apply my style that they have seen in my personal projects to their own goals as a company. So there’s always that dichotomy between what I consider my art and what I consider work.

  1. How did you gain your first customers?

I gained exposure through one of my personal projects being staff picked by Vimeo. That was like being on the newspaper covers for one day. The video went viral and a lot of clients wanted to work with me via email or facebook.

  1. John Wanamaker said: Half the money I spend on advertising is wasted; the trouble is, I do not know which half. Do you gain your clients by advertising or in another way?

Not really. I just try my work to advertise me.

  1. The best marketing move, you’ve done?

Not having to spend money renting a studio since I work from home.

  1. How does your typical working day look like? What do you do when you are not working? How many hours/days per week are you working?

My filming days can go from 4 to 13 hours straight. But usually I work at home an average of 4 hours a day, depending on the editing work. Of course I don’t know what a weekend or a holiday is.

  1. Which books do you recommend to freelancers?

Choose Yourself By James Altucher.

  1. What is your current inspiration that drives you in the business?


  1. What would you do differently if you would start again?

I would have started to work some years earlier, now I would had more experience.

  1. What would you advise someone who has an idea, but no money?

To collaborate with other freelancers. Share a studio, share filming gear, share your knowledge, share your Netflix account. It’s about saving that money by borrowing things or paying them between many.

  1. What do you often dream about when you’re not working?

Traveling abroad.

  1. The place where you find your peace?

Traveling abroad.

  1. Top 3 mobile app on your smartphone?

Apple Mail, Itunes Podcasts, Google Maps.

  1. What do you do in your free time?

Travel and sports.

  1. Your last vacation?


  1. Your plans for the future?

Working in the advertising industry as a freelance director of photography.

Pau’s work and references: