Pedro J. Poveda is an audiovisual producer from Murcia, Spain, open-minded and flexible art lover.
You can find him here:
- Hi Pedro, tell me who you are and what do you do as a freelancer?
Hi! I’m a film lover, who also enjoy music, theater, and all kinds of art. As a freelancer, along with my brother, we produce audiovisual content, from corporate videos to music videos.
- How long have you been working as a freelancer now?
We created our company, Twin Freaks Studio, in 2015, in February. We have been working hard to grow and be surrounded by a great team of freelancers who make our projects experiences great.
- Why did you decide to become a freelancer? Did you think about it for a long time or did your decision come suddenly?
I think, in some ways, you are born a freelancer. I was working in other companies before starting my own, and it was very enriching, but there is a moment when you feel is the moment to try to take a risk and try to implement your work philosophy in your own projects and team.
- What is your competitive advantage, which makes your clients hire you?
This is complicated. In the one hand, I think it is the creativity that we can add to the communication of the client’s project, but in the other hand, in our city people doesn’t want to risk and make things different, so I think they hire us because we are professionals and we put a lot of energy in the communication with the client to make their video project idea happen.
- Who are your competitors? What do they have that you don’t?
I don’t like to talk about competition in our city. I think we are collaborators as there is not so much work and we are mainly complementary. When somebody needs to rent our equipment, or they need somebody of our team in their crew, we collaborate with them as they help us when we need something from them, and this way we have this safety net that, I hope long term, will help the industry in our city grow.
- Are there a lot of freelancers in your business?
Yes, but as complex this business is, there are a lot of specialties, and when you count on somebody the results can be so different from each other depending on their experience, tastes, teams…
- What do your clients expect from you?
They expect to be treated in a personalized way, they want us to understand their project as our own, to communicate it the best way. They want us to be passionate about it, so that’s the way we approach our client’s products.
- Who are your typical clients?
Usually, company owners with new products that need some kind of video based (or not) in a communication campaign. However, we also work with music bands that need a music video, or theater companies that need a promotional video of their show. As I said, this is really entertaining and rich, and each week, if not day, is a different adventure.
- How has your business changed over time?
It is changing really fast, as technology do. When we buy equipment, the next day we can see over the internet they are releasing the new versions of what we just bought. It’s crazy, so we try to focus on having an strong personality and to learn from each project so we can improve the next time we approach that field.
- What are the pros and cons of working with brother?
The good thing is that we understand each other amazingly well, so we can see when the other one is really confident about one idea or decision. We have different backgrounds and experience, so I think we are complementary, and our team can see it from the first meeting. The cons, that when we have a family meeting, it’s easy to forget that we are out of work and we start talking about the projects we are working on.
- How did you gain your first customers?
When we were still studying in the university, we started to our first contact with the freelancer world and started to do our small videos to people with small budgets or ideas of business. Later, some of that companies came back to us and made feasible our idea of starting our own video and film production company.
- John Wanamaker said: Half the money I spend on advertising is wasted; the trouble is, I do not know which half. Do you gain your clients by advertising or in another way?
Sadly we can’t advertise our business yet, but I think our best advertising are our clients and our team, and the word of mouth our projects create when we release them. Also, social networks are really, really helpful this days, it’s cheap to make a project more or less visible, and if you are persistent you can create a small group of followers that supports you.
- The best marketing move, you’ve done?
We haven’t work so much in our own marketing (our fault), but we try to take it into account when we release a project, always communicating our philosophy in what we do, so in some ways that are our marketing moves.
- The biggest marketing challenge that you deal with?
Not counting with budget to make a big campaign make us think in ways to keep ourselves active in social networks and visible.
- Do you hire outsourcing service providers for services, which you believe are a waste of your time?
No, we usually hire people who are better than us in some disciplines, so we can make our projects richer and more shocking to audiences. At the end, we do a lot of administrative and production work.
- How does your typical working day look like? What do you do when you are not working? How many hours/days per week are you working?
Everyday is different as a freelancer as the projects are, so my only routine consist in making a coffee early in the morning as I check emails, and then prioritize what needs to be done to organize our team.
- Which books do you recommend to freelancers?
I don’t like to reed about this topics, I would recommend to read about different things and genres so they keep their curiosity active and mind open, as everything changes in our world from one day to another.
- What is your current inspiration that drives you in the business?
Mainly, audiovisual content as films or tv series, but also music videos, and photography. In a different but important way, also what we learn from our team members, which are active and experts in other fields and make us think out of the box.
- What would you do differently if you would start again?
I don’t know, I think I’m learning and changing things as I walk, so I’m kind of happy with my decisions.
- What would you advise someone who has an idea, but no money?
I think he/she should team with somebody else, and if they are passionate enough they should start working soon or later in what they want.
- What was the best business advice you received?
Don’t be a freelancer.
- Do you have an online resource which you use regularly? Which one?
I’m all the time online, it’s very important to be in touch with your team and clients.
- What do you often dream about when you’re not working?
To travel and write more, which happens to be complementary.
- The place where you find your peace?
Beaches, my parent’s house, Netflix and books, which also can be kind of a place.
- Top 3 mobile app on your smartphone?
Whatsapp, whatsapp and whatsapp haha I also use Hootsuite to program content for social networks, and spotify for music in our studio.
- What do you do in your free time?
I enjoy being with my friends outside (Murcia is perfect for this), listening to music and podcast, going to the cinema…
- Your last vacation?
It was in September, I was in Letonia and Berling visiting some friends that are living out of Spain.
- Business plans for the future?
Starting some personal projects, and, long term, try to make fiction and film production viable In our small Region in Spain.
- Your plans for the future?
To continue to enjoy working in my passion.
Pedro’s work and references: