Željka Županić is a graphic designer based in Dublin, Ireland.
- Hi Željka, tell me who you are and what do you do as a freelancer?
I am a Senior Graphic Designer based in Dublin, Ireland. I have specialized in Corporate Design and Visual Identities but very skilled in Packaging and Layout Design.
- How long have you been working as a freelancer now?
More than 11 years.
- Why did you decide to become a freelancer? Did you think about it for a long time or did your decision come suddenly?
After I gave a birth to my son 12 years ago, it just seemed to be the best solution for me at that time.
- What is your competitive advantage, which makes your clients hire you?
My style, experience, flexibility and good timekeeping.
- Who are your competitors? What do they have that you don’t?
Small design Studios and other freelancers.
They have connections as they are Irish. I haven’t been here for long, so a lot of clients never heard about me.
- Are there a lot of freelancers in your business?
Yes, they are.
- What do your clients expect from you?
Outstanding design work and good time keeping.
- Who are your typical clients?
Start-ups which need branding or packaging design and agencies / design studios.
- How has your business changed over time?
It changed since I moved to Ireland, as I started on-site freelancing in Design Studios and Agencies.
It seems that is changing again as I am getting more and more my own Irish clients.
- How did you gain your first customers?
- John Wanamaker said: Half the money I spend on advertising is wasted; the trouble is, I do not know which half. Do you gain your clients by advertising or in another way?
I never advertised myself! Maybe I should conceder this in future.
- The best marketing move, you’ve done?
That I have done branding for myself:)
- The biggest marketing challenge that you deal with?
Deciding which project to show in my portfolio.
- Do you hire outsourcing service providers for services, which you believe are a waste of your time?
I do outsource other designers, illustrators and art-workers, not because some of that work is waste of my time, but because I don’t have time to do it myself and I need a hand or I think someone would be better in executing particular job then me, for example (illustrators).
- How does your typical working day look like? What do you do when you are not working? How many hours/days per week are you working?
I am taking filmmaking course at the moment, so my spare time is spent on that or I spend my free time with my family. I work a lot, more than people with regular jobs from 9-5.
- Which books would you recommend to freelancers?
None. Never read any on that topic myself.
- What is your current inspiration that drives you in the business?
I love typography and that is my constant inspiration and joy.
- What would you do differently if you would start again?
- What would you advise someone who has an idea, but no money?
You don’t need money to start working as a freelancer. That is the best thing about it.
You do need to have a skill though.
- What was the best business advice you received?
I can’t think of any at the moment.
- Do you have an online resource which you use regularly? Which one?
- What do you often dream about when you’re not working?
No time for dreaming:)
- The place where you find your peace?
- Top 3 mobile apps on your smartphone?
Reddit, WhatsApp, RealTimeIreland
- What do you do in your free time?
Learning new things.
- Your last vacation?
- Business plans for the future?
Offer more services.
- Your plans for the future?
Find the way to cope with Irish weather.