40: Željka Županić, Graphic Designer

Željka Županić is a graphic designer based in Dublin, Ireland.

zeljka zupanic

Željka Županić

You can find her here:
Website: www.zeljkazupanic.com
E-mail: zeljka@zeljkazupanic.com
Twiter: @zeljkazupanic
Linkedin: linkedin.com/in/zeljkazupanic/

  1. Hi Željka, tell me who you are and what do you do as a freelancer?

I am a Senior Graphic Designer based in Dublin, Ireland. I have specialized in Corporate Design and Visual Identities but very skilled in Packaging and Layout Design.

  1. How long have you been working as a freelancer now?

More than 11 years.

  1. Why did you decide to become a freelancer? Did you think about it for a long time or did your decision come suddenly?

After I gave a birth to my son 12 years ago, it just seemed to be the best solution for me at that time.

  1. What is your competitive advantage, which makes your clients hire you?

My style, experience, flexibility and good timekeeping.

  1. Who are your competitors? What do they have that you don’t?

Small design Studios and other freelancers.
They have connections as they are Irish. I haven’t been here for long, so a lot of clients never heard about me.

  1. Are there a lot of freelancers in your business?

Yes, they are.

  1. What do your clients expect from you?

Outstanding design work and good time keeping.

  1. Who are your typical clients?

Start-ups which need branding or packaging design and agencies / design studios.

  1. How has your business changed over time?

It changed since I moved to Ireland, as I started on-site freelancing in Design Studios and Agencies.
It seems that is changing again as I am getting more and more my own Irish clients.

  1. How did you gain your first customers?

By referrals.

  1. John Wanamaker said: Half the money I spend on advertising is wasted; the trouble is, I do not know which half. Do you gain your clients by advertising or in another way?

I never advertised myself! Maybe I should conceder this in future.

  1. The best marketing move, you’ve done?

That I have done branding for myself:)

  1. The biggest marketing challenge that you deal with?

Deciding which project to show in my portfolio.

  1. Do you hire outsourcing service providers for services, which you believe are a waste of your time?

I do outsource other designers, illustrators and art-workers, not because some of that work is waste of my time, but because I don’t have time to do it myself and I need a hand or I think someone would be better in executing particular job then me, for example (illustrators).

  1. How does your typical working day look like? What do you do when you are not working? How many hours/days per week are you working?

I am taking filmmaking course at the moment, so my spare time is spent on that or I spend my free time with my family. I work a lot, more than people with regular jobs from 9-5.

  1. Which books would you recommend to freelancers?

None. Never read any on that topic myself.

  1. What is your current inspiration that drives you in the business?

I love typography and that is my constant inspiration and joy.

  1. What would you do differently if you would start again?


  1. What would you advise someone who has an idea, but no money?

You don’t need money to start working as a freelancer. That is the best thing about it.
You do need to have a skill though.

  1. What was the best business advice you received?

I can’t think of any at the moment.

  1. Do you have an online resource which you use regularly? Which one?

Pinterest, google

  1. What do you often dream about when you’re not working?

No time for dreaming:)

  1. The place where you find your peace?

My family.

  1. Top 3 mobile apps on your smartphone?

Reddit, WhatsApp, RealTimeIreland

  1. What do you do in your free time?

Learning new things.

  1. Your last vacation?


  1. Business plans for the future?

Offer more services.

  1. Your plans for the future?

Find the way to cope with Irish weather.